According to In-N-Out's policy, how should complaints be handled?

Complaints should be handled by never making a big deal of them, which is aligned with In-N-Out's focus on providing excellent customer service. This approach emphasizes a calm and composed response to customer issues, ensuring that the interaction remains respectful and constructive. By not escalating the situation, employees can maintain a positive atmosphere and work toward a resolution that satisfies the customer. This technique helps to diffuse any tension and keeps the focus on finding a solution rather than creating further conflict.

In contrast, handling complaints with a sense of humor may not always be appropriate and could risk trivializing the customer’s feelings. Putting the customer on the defensive can lead to confrontation rather than resolution, and avoiding the customer entirely would certainly not address their concerns, potentially leading to dissatisfaction. Therefore, treating complaints with a nonchalant attitude is essential for effective communication and upholding the company's reputation for customer care.